Babyface

The primary focus of the Babyface brand is the development and production of high-quality fishing lures.

The company's products can be succinctly described as a fusion of French sophistication and Japanese quality. The key figure behind the brand's design is Yusuke Hayashi, a Japanese angler who initially crafted lures specifically for the French market. Having resided and worked in France for an extended period, Hayashi decided to leverage his wealth of experience accumulated during countless fishing expeditions. Upon returning to Japan, he employed cutting-edge technologies to create distinctive baits, striving to attain perfection in every aspect. In 2019, he revisited France to showcase the finished products, which garnered immediate attention and admiration from the European fishing community.